By Wishtrend
By Wishtrend was developed in response to the skincare concerns of Wishtrend's subscribers. Operation of global media channels allows them to efficiently review customer input and reflect it in the development of future products to create products that customers actually need.
Our story
The Formula is a skincare focused online retailer and educational platform. We curate only the best and proven skincare products based on what the skin needs and brand ethos. The right skincare for the right reasons.