The Ordinary

The Ordinary Granactive Retinoid 2% Emulsion



The Ordinary Granactive Retinoid 2% Emulsion is a restorative treatment combining two forms of next-generation retinoid actives. Formerly know as 'Advanced Retinoid 2%.'

Why We Love It

This creamy, hydrating emulsion is a great way of delivering a moderate strength retinoid complex into the skin. Perfect for Vitamin A beginners or those already on their retinoid journey. 

 The Ordinary Granactive Retinoid 2% Emulsion

This formulation combines two forms of next-generation retinoid actives:

a) A 2% concentration of Granactive Retinoid™ which is a complex of solubilized Hydroxypinacolone Retinoate (HPR). HPR is a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid;

b) A sustained-delivery form of pure retinol in a protective capsule system which supports both the delivery and the effect of Granactive Retinoid™.

Both forms of retinoid used avoid the irritation associated with retinoids (including retinol) use while delivering better visible results against signs of ageing. 
These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration.

Caution: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.  This product must not be used in conjunction with other retinoids including retinol or retinoic acid. 


Apply a small amount to face in the PM as part of your skincare regimen, after cleansing and water-based products. Do not use with other retinoid treatments.

Please note: Introducing Retinoids into your skincare routine slowly is important to prevent irritation and sensitivity. We recommend beginning with once weekly and gradually increasing frequency over a number of weeks. 


Apply 2-3 drops to face and massage until absorbed, avoiding the eye and lip areas. 


Creams and balms if desired. 

Please Note: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids.


It is recommended to avoid application of other retinoids, exfoliating acids and Ascorbic Acid (Vitamin C) within the same routine to prevent potential skin irritation.



+ Helps repair the visible signs of ageing, including fine lines and wrinkles, uneven skin texture and tone. 

+ Granactive Retinoid is a gentler alternative to retinoic acid, or prescription retinol medication, to increase skin cell turnover and reverse the visible signs of ageing and acne.

+ Low risk of irritation compared to other forms and concentrations of Vitamin A. 

+ Lightweight creamy emulsion to suit all skin types.

+ Helps prevent formation of fine lines and wrinkles. 


Granactive Retinoid (Hydroxypinacolone Retinoate)

next-generation anti-aging ingredient delivering the performance of retinol and retinoid derivatives with significantly lower irritation potential, thus supporting clear, visibly more youthful looking skin with better consumer experience.


Retinol is the gold standard of anti-ageing ingredients. This Vitamin A derivative targets multiple skin concerns including breakouts, fine lines and wrinkles, loss of elasticity, uneven skin tone and texture.


Aqua (Water), Glycerin, Caprylic/Capric Triglyceride, Ethyl Linoleate, Propanediol, Dimethyl Isosorbide, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan Gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Isoceteth-20, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydroxymethoxyphenyl Decanone, Behentrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Disodium Edta, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.


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