The Ordinary

The Ordinary Granactive Retinoid 2% in Squalane



A water-free serum containing a 2% concentration of an advanced retinoid active complex called Granactive Retinoid™.

Why We Love It

This is a high performance serum with a moderate strength Granactive Retinoid (Vitamin A derivative) but with minimal potential for irritation!

Granactive 2% Granactive 5%

This water-free solution contains a 2% concentration of an advanced retinoid active complex called Granactive Retinoid™ that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retinol. Granactive Retinoid™, an active technology from Grant Industries, is a solubilised system of Hydroxypinacolone Retinoate, a highly-advanced form of retinoid which is a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of ageing than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid.

This product uses next-generation retinoid active technologies which have been shown to achieve better reduction in signs of aging than retinol without irritation. These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration.

Caution: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.  This product must not be used in conjunction with other retinoids including retinol or retinoic acid. 


Apply a small amount to face in the PM as part of your skincare regimen, after cleansing and water-based products. Do not use with other retinoid treatments.

Please note: Introducing retinoids into your skincare routine slowly is important to prevent irritation and sensitivity. We recommend beginning with once weekly and gradually increasing frequency over a number of weeks. 


Apply 2-3 drops to face and massage until absorbed, avoiding the eye and lip areas. 


Creams and balms if desired. 

Please Note: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids.


It is recommended to avoid application of other retinoids, exfoliating acids and Ascorbic Acid (Vitamin C) within the same routine to prevent potential skin irritation.



+ Helps repair the visible signs of ageing, including fine lines and wrinkles, uneven skin texture and tone. 

+ Granactive Retinoid is a gentler alternative to retinoic acid, or prescription retinol medication, to increase skin cell turnover and reverse the visible signs of ageing and acne.

+ Low risk of irritation compared to other forms and concentrations of Vitamin A. 

+ Nourishing base of Squalane provides a comforting delivery vehicle for the high-potency treatment. 

+ Suitable for use by those with normal to dry or very dry skin. 

+ Helps prevent formation of fine lines and wrinkles. 


Granactive Retinoid (Hydroxypinacolone Retinoate)

next-generation anti-aging ingredient delivering the performance of retinol and retinoid derivatives with significantly lower irritation potential; thus supporting clear, more youthful looking skin with better consumer experience.


A hydrocarbon derived by hydrogenation of squalene - a natural component of skin sebum. It is a great moisturising and emollient ingredient as well as being a source of replenishing fatty acids and antioxidants. 


Squalane, C12-15 Alkyl Benzoate, Bisabolol, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Simmondsia Chinensis (Jojoba) Seed Oil, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydroxymethoxyphenyl Decanone.

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